1- Whose message is this ? Who created or paid for it ? Why ?
This message belongs to the demographic researchers i believe. ( maybe i should say racist demographic researchers ). They and their media has created this message. And they have created it for maybe for the things that they '' really '' believe but when you get right down to the purpose, it's all about their self-interesting and self-important behaviours. They know that a white person can be both dark or light eye colored but they also know that black people can't have light eye colors ( not if they doesn't have mixed genes ).
2- Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?
This message's target audience is the both the light and dark eyed people. Light eyed people can feel prideful about this new, but the dark eyed people ( especially the black people ) whose are smart will feel angry about this new and the dark eyed people ( espeacially the black people ) whose are '' less-smart'' than the others will feel sad about this new.
The message only gives us a though about the target audience's ethnicity but nothing more. And the target audience's ethnicity is both black and white people bır especially the black ones.
'' Why blue eyed people are so brilliant ? '' headline is suggesting this.
3- What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)
4- What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?)
The message's subtext is pretty disturbing. The meain idea is that the dark eyed people can't be smarter as the light eyed people which is leading us to racism. This is clearly a disrespectful act for the people whose doesn't have light colored eyes. The people whose have dark colored eyes will get a negative energy from this message.
5- What kind of lifestyle is presented?
6- What values are expressed?
The value has been observed by me in the news is having light colored eyes is playing a role to be a brilliant person ( which is not true ). If you have light colored eyes you will be more successful, clever, brilliant and smart than the people whose have dark colored eyes. And it's also telling to the dary colored eyed people to use their abilities in the ways whose doesn't require academical and intellegencial thinking. But of course it's subliminal.
7- What “tools of persuasion” are used?
The first persuasion tool that i believe in the message is Bandwagon tecnique has been used in here. Because when one read a new like this ; '' A new research has showed that the people whose have blue colored eyes are more brilliant than the other '', one can automatically think that '' Okay, this is a research, must be done by experienced professors, afterall if it comes to the newspaper it must be right and must be believed by many others ''. So it's a Bandwagon.
The second persuasion tool that i believe in the message is Celebrity Spokesperson. Because when i look at the message i immediately see a woman named '' Lily Cole ''. And she is a model. Personally i don't know her but if the director of the newspaper wanted her to cover the new so it must be know by the country which the newspaper published in. In our 4th assignment we had a chart of persuasion tools. It says '' Uses a celebrity or famous person to endorse the '' product ''. The only difference in here is this is not a product, this is an ''idea''
8- What positive messages are presented? What negative messages are presented?
For me, there ain't any positive message on this new, but if one think superficial he/she can get a a positive message if he/she has light colored eyes. Like '' If you have light colored eyes you are brilliant than the others ''. Which is not true.
The negative messagee of the new is '' You are not brilliant enough to catch ligh colored eyed persons in a mind way if you have dark colored eyes ''
9- What groups of people does this message empower? What groups does it disempower? How does this serve the media maker's interests?
This message definately empowers the people whose have light colored eyes against the dark colored eyed persons. Which is pretty stupid because you can't select your gender, ethnicity or eye color before you born so...
This message disempowers the people whose have dark colored eyes ( especially the black people ) against the people whose have light colored eyes.
I can't see the media maker's interests inside the message but i believe a chaos atmosphere in everything would work for the big boys ( media makers, rulers etc. )
10- What part of the story is not being told? How and where could you get more information about the untold stories?
In the new there is one academic research and some examples ( Celebrity Spokesperson ) has been shown. But of course i am not believing the accuracy of it. Millions of people can't be counted as a '' result '' in this case. But afterall, if we want to know untold stories of this message we should investigate the real results. How ever i am not believing it and i can prove that this is not a true research.
Just tell me the eye color of the person whose right below :)))
Yup ! That's exactly what i though :))
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